Chic & Co.

Innisfree White Tone Up Cream Review Korean brands have taken the global beauty industry by storm. Commonly known as 'K-beauty' in short, the effectiveness of this multi-step beauty regime lies in the belief that "beautiful skin is beauty ". Korean skincare regimens are more involved than your regular quick cleansing and night cream smear. Being a big skincare freak myself, I truly stand by the belief of South Korean beauty rituals. A habit that started with a pure fascination for sheet mask now extends to a 10 step skincare, followed religiously.   I bought the White Tone Up Cream from Innisfree without much thought, can say it was more of an impulsive buy since I have lately been hit with an urge to try anything or everything Korean, when it comes to skincare. Innisfree White Tone Up Cream Review About the Brand: Innisfree is a South Korean natural beauty brand, owned by Amore Pacific . The brand finds its inspiration from the