The obsession with South Korean beauty is at its peak for quite some time. The world bowed down to Korean beauty gods few years ago after they introduced complexion perfecting complex a.k.a BB and CC creams which was soon followed by the exploding success of sheet masks. People can’t get enough of the ‘flawless’ glass like skin concept involving multi step skin regimens. But what made Korean brands a huge success is their belief in all - natural ingredients and practices. From country’s unique botanical sites to dedicated ingredients found in foods, these beauty brands are expert in harnessing every benefit the nature can offer. While it’s impossible to list down each individual product, I have tried listing down some of the top-notch K-beauty brands available in India along with their best rated products; one should definitely give a try. 1. CosRX Known for their strong formula philosophies and minimalist packaging, this K – beauty brand tops the list for pure
Innisfree White Tone Up Cream Review Korean brands have taken the global beauty industry by storm. Commonly known as 'K-beauty' in short, the effectiveness of this multi-step beauty regime lies in the belief that "beautiful skin is beauty ". Korean skincare regimens are more involved than your regular quick cleansing and night cream smear. Being a big skincare freak myself, I truly stand by the belief of South Korean beauty rituals. A habit that started with a pure fascination for sheet mask now extends to a 10 step skincare, followed religiously. I bought the White Tone Up Cream from Innisfree without much thought, can say it was more of an impulsive buy since I have lately been hit with an urge to try anything or everything Korean, when it comes to skincare. Innisfree White Tone Up Cream Review About the Brand: Innisfree is a South Korean natural beauty brand, owned by Amore Pacific . The brand finds its inspiration from the